Somebody finally buys Evoke

[vmcburney]

This is a long overdue sale, Evoke software who make the Axio profiling tool have been bought by Similarity Systems. I've never heard of Similarity but they make data quality software called ATHANOR. (Wasn't he a Middle Earth elf?) They expanded into the US in February of this year.

Evoke Axio is one of the best profiling tools on the market. A better stand alone profiling tool then ProfileStage (until the Sorcerer release that is) and I'm surprised Informatica never bought them.

They will compete against ProfileStage and QualityStage but they don't offer an ETL solution. They claim to easily integrate into an ETL environment. The real time component means they may be a good option for DataStage SOA if you didn't like QualityStage.

The upcoming Hawk release may make things more difficult for them.